Distribute plugins from your own server. Own your infrastructure. Build without permission. WordPress as sovereign infrastructure for developers who refuse to be hostages.
After 30,000 hours contributing to WordPress, Sybre Waaijer watched the .org directory sever the connection between developers and their users. Automattic controls .org, weaponizes trademarks, and treats the ecosystem like its personal fiefdom.
Every plugin download. Every update check. Every API call. Your WordPress installation reports home to Automattic servers. They mine your data, track your users, and use it to compete against you.
Agencies who built on WordPress. Developers who trusted the ecosystem. Businesses who chose the "open" platform. All now held hostage by capricious rules, arbitrary enforcement, and existential dependence.
Distribute WordPress plugins from your own server. Your code stays yours—no centralized directory can block, ban, or delete it. Privacy-first. MIT licensed. Battle-tested.
Deploy TroyHost your own update repository. Upload ZIPs, connect GitHub, or auto-import from .org. Your server, your rules. Updates flow through WordPress's native system.
One plugin install for site owners. Updates appear in normal WordPress dashboard. Privacy-first with rotating anonymous identifiers. Zero .org leakage.
True software freedom means freedom to choose. No viral licensing, no copyleft requirements. Use Troy in any project—commercial, proprietary, or open source.
Troy Client actively removes Troy-header plugins from .org API requests. WordPress.org never sees that Troy plugins exist on your site. Complete separation.
EST. 2025 // DISTRIBUTED
Not rent it. Not license it. OWN it. Your code runs on your servers. Your data stays in your database. Your business isn't subject to someone else's whims. This isn't complicated—it's how the internet was supposed to work.
Build features Automattic would never allow. Integrate services they'd block. Compete without asking permission. Your success doesn't require their approval. Your business model doesn't need their blessing.
No trademark police. No arbitrary bans. No forced donations. No GPL extortion. Just build. Innovate. Compete. Win or lose on merit, not on whether Matt woke up angry that day.
Fork-ready from day one. Portable data. Standard formats. Multiple alternatives. If WordPress goes bad, you walk away. You're a customer, not a hostage. That's the difference.
Plugin developers are tired of arbitrary removals. Tired of trademark threats. Tired of being held hostage by centralized control. Troy gives you the infrastructure to opt out.
Hours Building WP
Licensed Freedom
Deploy Today
Troy infrastructure. Managed hosting. Developer community. Migration support. Get on the list for launch.
Privacy-first. No spam. No data harvesting.
FreeWP is a worker-owned joint venture. Two founders. 50/50. Equal stakes. Equal voice. No investors. No board games. Just developers who've experienced centralized control firsthand and built the infrastructure to opt out.
Co-Founder & CTO
Creator of The SEO Framework and Troy. 30,000+ hours contributing to WordPress. Watched the .org directory sever developer-user relationships without recourse. Built Troy so your code stays yours.
"No directory should hold the relationship between a developer and their users hostage."
Co-Founder & CEO
Founder of FreeWP. Former COO of Snopes. Saw how centralized platforms weaponize control. Built FreeWP to operationalize sovereignty—not as philosophy, but as deployable infrastructure.
"Sovereignty isn't about being anti-WordPress. It's about being pro-developer."