Ecosystem as a Service

Your product.
Your plugin directory.

MustUse gives WordPress products their own hosted plugin ecosystem — registry API, update server, author portal, full whitelabel. You define the rules. We run the infrastructure.

The Problem

Your product has add-ons.
You don't have a platform for them.

If you've built something extensible — a framework, a block library, a theme system — you've hit this wall.

You built an update server from scratch

Custom endpoints, transient hooks, license checks. It works, but it's a second product you never wanted to maintain.

📦

Third-party devs can't extend you

Authors want to build on your product but there's no registry, no submission process, no way to distribute their work to your users.

🏷

wp.org doesn't fit your model

Your add-ons are scoped to your product. The WordPress.org directory buries them alongside thousands of unrelated plugins.

What You Get

A complete distribution backbone.
Under your brand.

Registry

Headless API

Browse, search, filter, and download packages. Build any frontend you want — in-plugin directory, standalone site, WP Admin page.

Updates

WordPress-Native

Hooks into the standard update transient. Your users see updates in Dashboard → Updates like any other plugin. Channel-aware: stable, beta, dev.

Authors

Submission Portal

Third-party developers submit packages. You set review and approval workflows. They manage versions. You control quality.

Licensing

Optional License Engine

Free, freemium, or paid — your call. Per-site activation, subscription validation, or fully open. MustUse doesn't impose a business model.

Whitelabel

Your Domain, Your Brand

Dedicated server, custom domain, full rebrand. Your users never see MustUse or Troy. It's your ecosystem.

Packages

Scoped Plugin Format

Standardized plugin structure with shared update spec. Ship standalone (bundles your product) or dependency (requires it) variants from one package.

How It Works

From product to platform
in four steps.

01

Connect your product

Register as a MustUse tenant. You get a dedicated registry instance on your own domain with your own branding.

02

Define the rules

What packages are allowed? How are authors vetted? Free or paid? Revenue share? You set the policies. MustUse enforces them.

03

Authors publish

Developers submit scoped plugins to your registry. Each one declares your product as its dependency. Thin, focused, standardized.

04

Users discover & install

Your users browse the directory from wherever you surface it — WP Admin, your site, inside your plugin. One-click install, native updates.

Under the Hood

Troy does the heavy lifting.

MustUse is Troy deployed as a managed service. The daemon runs your registry, serves your updates, and handles your packages.

mustuse — tenant setup
Who It's For

If your product is extensible,
you need an ecosystem.

MustUse works for any WordPress product that has — or wants — a plugin directory around it.

Block Libraries

Block frameworks & template systems

You ship a rendering engine or templating layer. Authors build blocks on it. MustUse gives them a place to publish and your users a place to discover.

Blockstudio, Genesis Custom Blocks, ACF Blocks
Theme Frameworks

Starter themes with extension ecosystems

Your theme is a platform. Companion plugins add layouts, integrations, and features. Host them in a branded directory instead of scattering them across GitHub repos.

GeneratePress, Jesuspended, Flavor
Plugin Suites

Core plugins with add-on ecosystems

You have a core plugin and a growing set of add-ons. Stop maintaining your own update server and licensing system. Let MustUse handle distribution.

WS Form, MetaBox, FacetWP, SearchWP
Agencies

Internal plugin libraries for client sites

You build reusable plugins across client projects. Host a private directory your team installs from. Version control and updates without Git submodules or manual deploys.

Your agency's internal toolkit
Architecture

Headless by design.

MustUse ships no frontend. The API is the product. You build whatever experience makes sense for your users.

Your Frontend
In-Plugin Directory
Standalone Site
WP Admin Page
Custom App
REST API
MustUse Cloud
Registry API
Update Server
Author Portal
Package Storage
License Engine
Tenant Config
WP Update API
WordPress Sites
Your Product
Scoped Add-Ons
Native Update UI

Your product deserves
its own ecosystem.

You bring the product and the community. We bring the platform. MustUse is open-source infrastructure, hosted — so you can focus on what you build, not how it's distributed.