MustUse is the hosted infrastructure for WordPress plugin ecosystems. Powered by Troy's open-source daemon. Launching with Blockstudio as the first tenant.
MustUse is a whitelabel platform. Troy is the daemon that powers it. Blockstudio is the first ecosystem to plug in.
Scoped WordPress plugins with one dependency: Blockstudio. A template folder, a block.json, and minimal PHP. Ships in two variants — standalone (bundles Blockstudio) or dependency (lightweight, requires it).
The hosted service. Headless registry API, update server, package storage, author portal, license engine. Deployed on the tenant's domain with full rebrand. No imposed frontend — the tenant builds whatever UI they want.
The open-source engine underneath. Always running, always listening. Handles package distribution, version management, and the WordPress-native update protocol. MustUse is Troy deployed as a managed service.
Blockstudio signs up as a MustUse tenant. Gets a branded registry on their own domain — marketplace.blockstudio.dev — running on dedicated infrastructure.
Block authors submit scoped plugins to the registry. Each one is thin — a template folder, a block.json, minimal PHP. Two build variants: standalone or dependency.
Site owners browse available blocks from WP Admin, a standalone site, or an in-plugin directory. One click to install. Blockstudio is the only dependency.
The Troy update server speaks native WordPress. Updates surface in the standard upgrade UI. Channel-aware: stable, beta, dev. No custom update mechanisms needed.
Troy runs as an always-on process. MustUse wraps it in a managed cloud service. The WordPress sites never know the difference.
MustUse ships no frontend. The registry API is the product. Tenants build whatever experience they want on top.
Every block plugin installed is another reason to keep Blockstudio active. Open-source adoption accelerates because third-party authors are building on it.
Publish a Blockstudio block as a scoped plugin. No update server to maintain, no licensing to build, no distribution to figure out.
No plugin bloat from five different rendering engines. Install Blockstudio once, then cherry-pick exactly the blocks you need from the directory.
Every new tenant ecosystem is recurring infrastructure revenue. The open-source Troy project gains adoption because MustUse is the easy button.
MustUse is the hosted layer. Troy is the engine. Blockstudio is the first ecosystem. Three open-source projects, one shared infrastructure play.