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Work

Selected engagements — what a publisher was up against, and where it left them.

  • Regional outdoor-recreation publisher · 2024–present

    Rebuild and ongoing technical partnership

    Off a legacy theme and an undersized host, onto an architecture that passes Core Web Vitals and an editorial team that runs it without help. Still the primary technical partner.

  • B2B research and advisory firm · 2024

    Platform migration

    A decade of content pulled out of a flat-file CMS with no export path, dropped into WordPress with the structure intact — editors trained and publishing again.

  • Technology services company · 2025–2026

    Full rebuild

    Off a closed platform at its ceiling, onto an owned stack the team runs itself — and finally able to support the SEO and conversion work the business needed next.

  • Independent ad-tech analytics firm · ongoing

    Product build and go-to-market

    Distribution into the largest publishing platform on the web, plus a repeatable set of offers the business sells without us in the room.

  • Enterprise WordPress agency · 2023–2024

    Embedded technical leadership

    Two national politics and policy publications delivered on schedule, and a shorter rework cycle between what was asked for and what got built.

  • Independent travel publication · 2025

    Rebuild and handoff

    Off a page builder that was getting slower every month, onto a block theme the owners run themselves.