Work
Selected engagements — what a publisher was up against, and where it left them.
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Regional outdoor-recreation publisher · 2024–present
Rebuild and ongoing technical partnership
Off a legacy theme and an undersized host, onto an architecture that passes Core Web Vitals and an editorial team that runs it without help. Still the primary technical partner.
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B2B research and advisory firm · 2024
Platform migration
A decade of content pulled out of a flat-file CMS with no export path, dropped into WordPress with the structure intact — editors trained and publishing again.
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Technology services company · 2025–2026
Full rebuild
Off a closed platform at its ceiling, onto an owned stack the team runs itself — and finally able to support the SEO and conversion work the business needed next.
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Independent ad-tech analytics firm · ongoing
Product build and go-to-market
Distribution into the largest publishing platform on the web, plus a repeatable set of offers the business sells without us in the room.
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Enterprise WordPress agency · 2023–2024
Embedded technical leadership
Two national politics and policy publications delivered on schedule, and a shorter rework cycle between what was asked for and what got built.
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Independent travel publication · 2025
Rebuild and handoff
Off a page builder that was getting slower every month, onto a block theme the owners run themselves.